Ruchir Jajoo

Some things about me:

• Founder and CEO at Identity Labs.
• Identity Labs is a creative consulting firm
  • reverse engineers major social media algorithms
  • made product launches popular in 2024
  • helps big tech cos go from 2/10 to 9/10 on organic and paid media
  • we rent our creator network, tools, or consult 80% of all social media relevant tech cos
  • McKinsey of Media (faster growing)
• Based in Bangalore, India.
• Grew up on the Internet.
• If Twitter was a city, I'd move there immediately.
• I believe in systems over willpower, and in aiming for the highest quality.

Some things I believe:

• Earned wisdom is rare.
• Proxy metrics are the source of our largest problems.
• Self image is the durable moat. People are bottlenecked by the force of their own limiting identity.
• You can become a world expert at anything in 6 months.
• You can only capture part of the value you create. If you're trying to make more money, try to create more value.
• Bill Gates and Elon Musk: a clear understanding of how a system works, reasoning from first principles.
• Building a business is a tiny subsection of a larger problem you're solving, which is how to live a meaningful life.
• The unexamined life is not worth living.
• All value accrues towards 7-star things, and they all have some things in common.
• People make decisions emotionally but use logic to justify them.
• It doesn't matter what you say; what matters is how you make them feel.
• Persuasion is feeling control.
• Thoughts arise from emotional effervescence, and emotional effervescence is possible only with the right identity. (Sadhguru)

@ruchirjajoo